Waitlist gets founding-member pricingCafé coffee for about $1.50 a cup~120mg natural caffeine80mg L-theanine0g added sugarSmooth, café-style tasteBlended for Aussie mornings Waitlist gets founding-member pricingCafé coffee for about $1.50 a cup~120mg natural caffeine80mg L-theanine0g added sugarSmooth, café-style tasteBlended for Aussie mornings

Enhanced instant coffee for everyday Aussies

Café coffee.Smooth energy.$1.50 a cup.

Proper specialty arabica in a stick, with just the right kick. For every smoko — at home, on site, at the desk or on the road.

Founding-member pricing for the first 1,000 on the list. No spam, ever. Privacy

You're on the list, legend. We'll be in touch before launch.

~120mg natural caffeine80mg L-theanine0g added sugar
About$1.50a cup
SMOKO Original Black coffee stick leaning on a glass of black coffee
Right dose, right taste Better than servo coffee

Problem #1: the price

Your coffee habit got expensive.

Café prices keep climbing, and the supermarket jar tastes like a compromise. SMOKO sits in the middle: café-quality coffee you make in 10 seconds, for a fraction of the price.

~$6Average café flat white in AustraliaSource: ABC News, Oct 2026
$23.60Average weekly spend on takeaway coffeeSource: Canstar, Aug 2026
29%Have ditched café coffee to make it at homeSource: Canstar, Aug 2026
Milk swirling into a glass of iced SMOKO coffeeProblem #2: too much buzz

The right dose. No sugar.

Only the good stuff.

A big café coffee or an energy drink can hit harder than you need. SMOKO gives you a measured ~120mg of caffeine straight from real arabica, paired with 80mg of L-theanine — the amino acid found naturally in green tea. Enough to get going, not so much you're buzzing.

  • Measured caffeineAbout 120mg from the coffee itself. Same every cup.
  • Plus L-theanine80mg per stick. The amino acid found naturally in green tea.
  • Café-smooth tasteFreeze-dried specialty arabica, not the bitter jar stuff.
  • 0g added sugarNothing to come down from.

Everyone's got a smoko

Whatever your day looks like, take your smoko.

Smoko isn't a job title. It's the ten minutes every Aussie takes to put the kettle on and reset. SMOKO makes that cup better and cheaper — wherever you are.

Parent in a busy kitchen holding a coffee next to school lunchboxes
7:30am

The school run

Lunches packed, kids yelling, kettle on. One stick and you're human again.

Tradie in hi-vis drinking coffee on a ute tailgate at sunrise
10am

The tools-down

Hot water from the urn, rip, pour, stir. A proper kick without the shakes.

Person stirring a mug of coffee at a sunny desk
3pm

The arvo slump

Skip the $6 flat white. A proper café-style cup, without the queue.

Two friends drinking coffee on a 4WD tailgate at a coastal lookout
Saturday

The road trip

Throw a box in the glovebox. Café coffee at the lookout, the campsite or the footy.

Founding members

Better coffee for every smoko. Get in early.

You're on the list, legend. We'll be in touch before launch.

What's in the stick

Four things. No rubbish.

Everything you want from a strong coffee, and nothing you don't. No syrups, no fillers, nothing you can't pronounce.

01

Specialty arabica

Freeze-dried for a smooth, café-style cup. Not the bitter jar stuff.

~120mg

Natural caffeine

All from the coffee itself — no added caffeine. About a strong café coffee.

0g

Added sugar

Lattes sweetened with monk fruit and made with real milk or oat powder — no syrups.

80mg

L-theanine

The amino acid found naturally in green tea, paired with your caffeine.

Formula in development. Final ingredients, amounts and on-pack claims are subject to Australian food standards (FSANZ/TGA) review before launch. Contains caffeine — not recommended for children, or pregnant or breastfeeding women.

Do the maths

What's your café run really costing?

Drag the slider to see how much you'd keep in your pocket switching your café coffees to SMOKO.

Based on a ~$6 café coffee (ABC News, Oct 2026) vs about $1.50 per SMOKO stick (target price). 52 weeks.

5cups / week
Café spend / year$1,560
SMOKO / year$390
You keep$1,170
Start saving $1,170 a year →

Us vs them

Not your nan's instant.

How SMOKO stacks up against the usual options.

SMOKO
Café flat white
3-in-1 sachet
Price per cup
~$1.50
~$6
Cheap
Ready in
10 sec
The queue
10 sec
Added sugar
0g
Your call
Usually loaded
Caffeine on the pack
~120mg, every cup
Depends on the barista
Varies
L-theanine
80mg
No
No
Hot or iced
Both
Both
Usually hot
Specialty arabica
Yes
Usually
Rarely
Get SMOKO first →See what's inside
Café price: ABC News. SMOKO price is a target launch price.

Founding-member pricing

Pick your pack.

Lock in launch prices now. Reserve a box and you're first in line when we ship.

Try it

10 sticks

$19.90

$1.99 a cup · trial pack

  • Mix of all four flavours
  • Perfect first smoko
Most popular

A month of smokos

30 sticks

$45$52

$1.50 a cup · delivered monthly

  • One a day, every day
  • Skip or cancel anytime

Crew & household

60 sticks

$84$95

$1.40 a cup · best value

  • For two coffee drinkers, the office or the crew
  • Lowest price per cup

Target launch prices in AUD incl. GST. Founding members lock in these prices. No payment is taken to join the waitlist.

The launch line-up

Pick your poison.

Four SMOKO stick packs: Original Black, Caffè Mocha, Vanilla Latte and Salted Caramel

Original Black. Bold, smooth, no-nonsense. Black, or add your own milk.

Vote for your launch flavour. Pick one above, then drop your email — the top two flavours launch first.

Vote counted. You're on the list too.

Questions

Fair questions.

When does SMOKO launch?
We're finalising the formula and first production run now. Waitlist members hear first and get founding-member pricing.
How much will it cost?
About $1.50 a cup on a 30-stick subscription — roughly a quarter of a café coffee. There's also a 10-stick trial pack and a 60-stick crew pack. Founding members lock in launch pricing. See pricing.
How do I make it?
Rip a stick into a mug, add 250ml of hot water (or hot milk for the lattes), stir. Works iced too — stir into 250ml of cold water over ice.
How much caffeine is in it?
About 120mg per stick, all naturally from the coffee — roughly a strong café coffee. Most healthy adults can have up to 400mg of caffeine a day, but if you're sensitive, start with half a stick. Not for kids, or pregnant or breastfeeding women.
What is L-theanine?
An amino acid found naturally in tea leaves — it's part of why green tea feels different to coffee. Each SMOKO stick has 80mg, made up in 250ml. Final amounts are being confirmed against Australian food standards before launch.
Will it make me jittery?
We keep the caffeine at a measured ~120mg, about a strong café coffee, and pair it with 80mg of L-theanine, the amino acid found naturally in green tea. You get a proper kick without overdoing it. Everyone's different, so start with half a stick if you're sensitive.
Is it Australian?
SMOKO is an Australian brand, built for Aussie workdays. Coffee beans don't grow at scale here, so our arabica is sourced from top growing regions — we'll publish exactly where it's from and where it's made before launch.

Founding members

Get on the list before smoko.

First 1,000 sign-ups lock in founding-member pricing and get first dibs on the launch box.

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You're on the list, legend. We'll be in touch before launch.

Café coffee. Smooth energy. ~$1.50.Join waitlist →

Founding box

Reserve your SMOKO.

30 sticks · subscribe · $45

Pack

No payment today. We'll email you to confirm before we ship, and you can change or cancel anytime.

Privacy policy

You're on the list

Two quick questions.

Helps us get the launch right. Takes 10 seconds.

How many café or takeaway coffees do you buy a week?
What do you mostly drink now?